Wednesday 21 March 2012

Starbucks v. The World


Example of Trademark Infringement

In 2006 a two year legal battle ended after Starbucks sued A Chinese coffee store chain for violating its copyright. A court in Shanghai concluded that the Xingbake coffee chain had infringed the coffee giant’s trademark by using a similar design and colour palette. This victory for Starbucks was something of a landmark in China where foreign firms have complained of piracy for years.


Although it appears Starbucks may be fighting a bigger battle as they will have to contend with a growing trend in infringement of their trademark from all over the world.


1 comment:

  1. We can easily see that the Chinese coffee store violated the copyright of Starbucks. Things like that happen quit often in chine, because of a lack of Police regulation capacity makes unauthorized production possible.

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